Sheaf Street advertising gets Sheffield Council in a spin
Sheffield based Jukeboxes Direct is calling ludicrous a decision by Sheffield City Council for it to remove its advertising on the railway arches, Sheaf Street.
Since 2004 Jukeboxes Direct have paid for the advertising space under three of the arches, replacing the graffiti and run-down look of the boarding underneath (what were once shops), without any redress from Sheffield City Council. In fact when speaking with Sheffield City Council in 2004, Jukeboxes Direct were told that the Council took the view that their advertising would at least look better than what was currently there.
Sheffield Council Want To Prevent Advertising However, due to recent advertisers putting inappropriate and badly designed adverts into the three remaining arches and subsequently being told to remove them, Sheffield City Council has extended this approach to Jukeboxes Direct. Jukeboxes Direct have been given until the 9th of October to remove the advertising, even though they were originally encouraged by the council to place the advertising here due to it looking better than what was underneath.
Paddy Murphy from Jukeboxes Direct is amazed at Sheffield City Councils decision, “The planning department have ruled that our advertising detracts from the refurbishment of Midland Railway Station and the Digital Campus on the opposite side of the road but I think in fact that we enhance these areas. Before we advertised on this site the boarding was unsightly and ugly. In fact if you look at the remaining three arches, at the moment they look dirty and derelict, hardly fitting with the refurbishment works the Council talks about. I suspect that in no time at all, graffiti and fly posters will become the norm in this location and that would really bring the area down.
Back to White - Sheffield council Want Boring White Arches For many years people have commented and praised our signs under the arches and appreciated that they were covering up some quite depressing wooden panelling, blockwork and brickwork. The irony of this is not only the fact that 5 years ago the council were happy for us to advertise here but that there is also a free standing advertising board directly in front of our adverts that the council do not deem inappropriate. It seems to me a case of double standards and bureaucracy gone mad!”
About Jukeboxes Direct
Jukeboxes Direct is one of the most successful Jukebox companies in the UK. Originally opening in Birmingham, the company has been operating successfully for over 22 years. It relocated to Sheffield 7 years ago, where it has a large showroom and office. It is an official Wurlitzer dealer (there are only 11 in the UK), the most northerly of these and is one of only 2 official distributors in the UK. It has clients across Europe ranging from individuals, museums, public houses, shops. It is currently enjoying an export boom in Europe with the rising cost of the pound.
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